Select Publications

How Marketing Organizations Can Benefit From Big Data Advertising Analytics, Academy of Marketing Studies Journal (AMSJ) Volume 20, No 1, 2016, Jobs, C., Gilfoil, D., Aukers, S.

The Impact of Big Data on Your Firm's Marketing Communications: A Framework for Understanding the Emerging Marketing Analytics Industry, Academy of Marketing Studies Journal (AMSJ) Volume 19, No 2, 2015, Jobs, C., Aukers, S., Gilfoil, D.,

A Social Media Advertising Adoption Model for Reallocation of Traditional Advertising Budgets, Academy of Marketing Studies Journal (AMSJ) Volume 18, No 1, 2014, Jobs, C., Gilfoil D.

Distinguished Research Award winning paper from the Academy of Marketing Studies, October 8-12 2013, San Antonio TX

Return on Investment For Social Media: A Proposed Framework for Understanding, Implementing, and Measuring the Return, Journal Of Business & Economics Research, Vol. 10, No 11, 2012, Gilfoil, D., Jobs, C.

Won the Best Paper Award at the Clute Institute International Conference, January 3-5, 2013, Maui, HI

Won an Excellence in Research Award from the Clute Institute for Achieving 5770 Downloads in 2015

Less is More for Online MARCOM in Emerging Markets: Linking Hofstede's Cultural Dimensions and Higher Relative Preferences for Microblogging in Developing Nations, Academy of Marketing Studies Journal (AMSJ) Vol. 16 No. 2, 2012, Jobs, C., Gilfoil, D.

A Comparative Analysis of the Adoption Rates of Social Networking and Microblogging between Industrialized and Developing Nations, Journal of International Business Research, Vol. 11 Issue 01, 2012, Jobs, C

Mind The Gap: A Global Analysis of the Number of Buyers to Sellers Using Blogging, Social Networking, Online Video, and Microblogging Platforms, International Journal of Business Research (IJBR), Vol. 11, No. 5, 2011, Gilfoil, D., Jobs, C.

Won Faculty Fellow Research Award from the Allied Academies 2018 for Distinguished Achievement in Published Research